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Principles and practice of marketing (4th ed)

By: Jobber, David

007710708X / 9780077107086
Paperback
658.8
01/11/2003
Stock expected by 07/04/2020
England
27 cm xxxiv, 942 p. : col. ill.
academic/professional/technical  Learn More
Previous ed.: 2001.

"Principles and Practice of Marketing, 4th Edition" is the essential text for all marketing students.

With its established authority and reputation, the new edition of this flagship textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.

The fourth edition leads the field of marketing textbooks with new coverage on emerging topics led by contemporary practice and informed by recent research.

This thorough revision also offers lecturers and students a range of exciting new cases, vignettes and adverts, a variety of new Internet exercises, ethical dilemmas and chapter reviews, and a complete package of extra resources online.

BIC:

KJMV7 Sales & marketing management

Our price£32.79
RRP £40.99
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