Public interest communication: critical debates and global contexts

Communication has become the technology of public interest demanding a re-examination of the key concept of public in both public relations and communication theory.

This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations.

Combining conceptual discussions about public theories of language with the tension between the public and private interests for public relations professionals, the book uses case studies to explore the negotiation of conflicting interests and the construction of the public interest within systems of governance at local, national and international levels.