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This brand-new online assessment-driven and student-centered tutorial provides students with a personalized learning plan.

Based on a diagnostic Pre-Test, a customized learning path is generated for each student that targets their study needs and helps them to visualize, organize, practice, and master the material in the text.

Media resources enhance problem-solving skills and improve conceptual understanding.

An access code to MarketingNow for Contemporary Marketing, can be bundled with any new textbook.