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Franchise et partenariat

Kahn, Michel

See all formats and editions

Les reseaux d'enseignes ont beaucoup evolue pour s'adapter aux nouvelles formes de consommation et s'assurer une meilleure couverture de zone.

Cet ouvrage dresse un panorama complet des evolutions du commerce organissur les plans juridique et organisationnel.

Il propose des criteres et une methodologie pour choisir le mode de distribution le plus adapte a un projet commercial donnTres operationnel, il analyse d'abord l'ensemble des aspects contractuels a prendre en compte puis les questions liees a la vie quotidienne et au developpement du reseau.

Il repond ainsi aux besoins des franchiseurs ou tetes de reseau et des franchises ou membres de reseau.

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Product Details

Publisher/Imprint Dunod

ISBN/Ean2100708007 / 9782100708000

FormatPaperback

Published07/05/2014

Pages348 pages

BIC