The cult of Mac (Second edition)

As with any subculture, Apple fans have their own customs, obsessions, and rites of passage - from waiting in line to spend thousands of dollars on the newest Apple product, to attending Macworld year after year.

This thoroughly revised edition of The Cult of Mac takes us into the world of today's Apple fan with sections covering things like an opera based on the life of Steve Jobs, repurposing old Macs, professional photography taken with iPhones, Mac Museums created by fans around the world, as well as how Apple Inc. and its public face has changed following the death of Steve Jobs.