Jamming : The Art and Discipline of Business Creativity

This study argues that companies who understand how to manage creativity, organize for creative results and implement ideas will triumph in today's competetive environment.

It shows managers how to stimulate creativity in their employees, free them of preconceptions and guide them towards a chosen goal.

Using specific examples from a range of companies - including Coca-Cola, American Express and Sony - it demonstrates why some companies fail by not making full use of creative resources while others transform imagination into hard profit.