You are a Brand! : How Smart People Brand Themselves for Business Success (2 Rev ed)

An innovative field guide to business success, "You Are a Brand!" combines today's hottest business concepts with the realities of the modern workplace to help professionals everywhere harness their personal potential and take charge of their careers.

In-depth case studies from dozens of professionals will inspire and educate the reader to think and learn how to create a powerful visual and verbal identity.

This title uses branding strategies honed from over 20 years of experience working with the very best of the global advertising and branding agencies.

It is highly practical. It contains a Top Ten List of tried-and-true strategies, plenty of exercises, and 'brainstormer' tools at the end of each chapter.