Managerial Economics : Economic Tools for Today's Decision Makers (3 ed)

For undergraduate courses in Managerial Economics and first-year MBA students in departments of Economics and Finance. This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company.

It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making.

In addition, actual business examples from the popular press-including numerous international examples-are incorporated into the chapters to reinforce the connection between economic and real business situations.