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Global Marketing Management (7th edition)

Bhargava, Naval K., Keegan, Warren J.

See all formats and editions

A wide variety of examples from different sectors have been incorporated to make students understand the concepts.

Large numbers of Indian examples have been added to make the text beneficial for the Indian students as well. Features NEW - examples - Growth and Expansion Through M&A - Arcelor Mittal; Asia is Warming up to Online Shopping at last and many more Cases - Cover consumer, industrial, low tech and high tech, product and services marketing.

A unique appendix - identifies the location of global income and population and stages of development, country and region for 2000 with projections to the years 2010 and 2020.

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Product Details

Publisher/Imprint Pearson Education India

ISBN/Ean8131730913 / 9788131730911

FormatPaperback / softback

Published01/12/2010

Country of PubIndia

Pages700 pages

Dimensions200 x 250 mm

BIC KJS Sales & marketing