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Advertising account planning : planning and managing an IMC campaign (Third edition)

By: Jugenheimer, Donald W. Kelley, Larry (University of Houston, USA)

0765640368 / 9780765640369
Paperback
659.1
30/09/2014
10 in stock Need More ?
272 pages
Professional & Vocational  Learn More
Previous edition: 2011.

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising.

The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

BIC:

KJSA Advertising

Our price£37.59
RRP £46.99
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