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Image for Advertising account planning : planning and managing an IMC campaign

Advertising account planning : planning and managing an IMC campaign (Third edition)

Jugenheimer, Donald, Kelley, Larry
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Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising.

The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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Product Details
Routledge
0765640368 / 9780765640369
Paperback / softback
659.111
15/09/2014
United Kingdom
English
272 pages
Professional & Vocational Learn More
Previous edition: 2011.
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