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Recommender systems

Part of the Information systems, web and pervasive computing series series
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Acclaimed by various content platforms (books, music, movies) and auction sites online, recommendation systems are key elements of digital strategies.

If development was originally intended for the performance of information systems, the issues are now massively moved on logical optimization of the customer relationship, with the main objective to maximize potential sales. On the transdisciplinary approach, engines and recommender systems brings together contributions linking information science and communications, marketing, sociology, mathematics and computing.

It deals with the understanding of the underlying models for recommender systems and describes their historical perspective.

It also analyzes their development in the content offerings and assesses their impact on user behavior.

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£118.11 Save 15.00%
RRP £138.95
Product Details
1848217684 / 9781848217683
Hardback
006.33
28/11/2014
United Kingdom
English
xvi, 232 pages : illustrations (black and white)
24 cm
Professional & Vocational Learn More