Love at first light : smoker romance in the classic age of advertising

In days gone by, no movie star or pin-up would be caught dead without a cigarette.

Smoking was sophisticated, exotic, sensual, decadent and, above all, romantic.

Advertising liked to say that smoking was connected us with the opposite sex. "Love at First Light" celebrates the sexual play of the cigarette advertisment from the 20s to the 60s.

From the corny to the slightly disturbing, sexual innuendo is never far away.