Music marketing : press, promotion, distribution, and retail

Sell more music! Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget.

You will learn to time your marketing campaign effectively, publicise your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.