Built for change: essential traits of transformative companies

This book provides an insider's view of how today's blockbuster companies arrived at the top and explains how your business can do the same—in good economies or bad.

- Identifies eight common characteristics of breakthrough enterprises

- Contains exclusive interviews that reveal how certain companies blew away their competition

- Includes case studies—including Starbucks, Dell, American Idol, and Google—that appeal to any reader

- Provides an index listing companies and executives featured in the text