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Image for Corporate Books: Hochwertige Instrumente Der Unternehmenskommunikation
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Corporate Books: Hochwertige Instrumente Der Unternehmenskommunikation (2, überarb u aktualisierte Aufl 2023rd edition)

Klug, Sonja Ulrike
Part of the Essentials series
See all formats and editions

Dieser Leitfaden fuhrt zuverlassig durch alle Entwicklungsstadien von Unternehmensbuchern.

Kurz und komprimiert wird aufgezeigt, worauf es bei der Gestaltung und Vermarktung ankommt.

Die Autorin erlautert das Vorgehen bei der Planung, Realisierung und Publikation von Corporate Books als Premium-Instrumenten der Unternehmenskommunikation.Unternehmensbucher haben viele Vorteile: Sie erhohen den Bekanntheitsgrad, starken die Markenidentitat, dienen als Zugpferd fur Kampagnen und unterstreichen den Expertenstatus fur ein Thema.

Sie konnen von Konzernen, Mittelstandlern, Kleinunternehmern und Freiberuflern gleichermaen eingesetzt werden.

Gekonnt positioniert, entfalten Corporate Books ihre Wirkung langfristig und beeinflussen die Wahrnehmung in der Offentlichkeit positiv.Die aktualisierte 2.

Auflage wurde uberarbeitet, verbessert und erganzt. 

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Product Details
Springer
3658429836 / 9783658429836
eBook (EPUB)
27/10/2023
Germany
50 pages
Copy: 10%; print: 10%
KJC Business strategy, KJSP Public relations, KNT Media, information & communication industries
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