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Principles of marketing (Eighth European Edition.)

By: Armstrong, Gary Harris, Lloyd C. He, Hongwei Kotler, Phil T.

129226960X / 9781292269603
eBook (Adobe Pdf)
720 pages
Copy: 10%; print: 10%

Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.


KJS Sales & marketing

Licence From £265.44
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