Marketing management (15, Global edition.)

For undergraduate and graduate courses in marketing management.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best  of today's marketing theory and practices.Marketing Management is the gold standard marketing text because its content and organisation consistently reflect the latest changes in today's marketing theory and practice.

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