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Marknadsforing: Teori och tillampningar (3rd edition.)

Armstrong, Gary, Kotler, Philip, Parment, Anders
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Marknadsföring: Teori och tillämpningar utgör en utmärkt och uppskattad introduktion till marknadsföringsområdet.

Boken utgår från Kotlers och Armstrongs teori- och modellvärld och knyter an till den referensram som miljontals marknadsförare världen över använder som utgångspunkt för marknadsföringsbeslut.

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Product Details
Pearson Education
1292404507 / 9781292404509
eBook (Adobe Pdf)
08/04/2022
United Kingdom
Swedish
504 pages
Copy: 10%; print: 10%
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