Principles of Marketing - WITH "Essential Guide to Marketing Planning" AND "Marketing PlanPro Premier"

Principles of Marketing: European Edition, 4/e Principles of Marketing takes a practical and managerial approach to marketing.

It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace.

Companion Website with Student Access Card: Principles of Marketing European Edition, 4/e Essential Guide to Marketing Planning, 1/e Essential Guide to Marketing Planning takes you step-by-step through the planning process.

Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. Marketing PlanPro Premier, 3/e