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Netnography : the essential guide to qualitative social media research (3e)

By: Kozinets, Robert

1526444704 / 9781526444707
Paperback
001.42
09/11/2019
10 in stock Need More ?
25 cm viii, 460 pages : illustrations (black and white, and colour), map (colour)
Tertiary Education (US: College)  Learn More
Previous edition: 2015.

Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content.

In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.

Packed with enhanced learning features throughout, linking concepts to structured activities in a step by step way, the book is also now accompanied by a striking new visual design and further case studies, offering the essential student resource to conducting online ethnographic research.

Real world examples provided demonstrate netnography in practice across the social sciences, in media and cultural studies, anthropology, education, nursing, travel and tourism, and others.

BIC:

GPS Research methods: general, JHBC Social research & statistics, JHMC Social & cultural anthropology, ethnography

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