Customer Sense : How the 5 Senses Influence Buying Behavior (1st ed. 2013)

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact.

Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.