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Customer sense : how the 5 senses influence buying behavior

By: Krishna, Aradhna

023034173X / 9780230341739
Laminated
658.8342
13/03/2013
Stock expected by 18/04/2020
England
208 pages : illustrations (black and white, and colour)
Professional & Vocational  Learn More

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact.

Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

BIC:

KJS Sales & marketing

Our price£37.12
RRP £44.99
Save 17.5%