Legends in marketing

Upgrade your Collection with Volume 9: Researched Methods.

Add this new book to your collection with its unique perspective on marketing research.

This offer is only valid for those who have purchased the eight-volume set. The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years.

It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field.

This first set in the series, consisting of nine volumes, is a tribute to Jagdish N.

Sheth. Known as a pioneer of new areas of inquiry in marketing, his work spans five decades and traverses a number of sub-disciplines of marketing. This set includes:Volume One: Consumer Behavior: Conceptual FoundationsEdited by Richard J.

LutzVolume Two: Consumer Behavior: Empirical Research Edited by: C.

Whan ParkVolume Three: Visioning the FutureEdited by Balaji C.

KrishnanVolume Four: International MarketingEdited by Abdolreza EshghiVolume Five: Managerial Marketing: The Early YearsEdited by Can UslayVolume Six: Managerial Marketing: Current ThoughtEdited by Rajendra S.

SisodiaVolume Seven: Organizational Buyer BehaviourEdited by Arun SharmaVolume Eight: Relationship MarketingEdited by Atul Partvatiyar Volume Nine: Research MethodsEdited by Balaji C.

Krishnan