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Brand Breakout : How Emerging Market Brands Will Go Global (1st ed. 2015)

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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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Product Details
Palgrave Macmillan
1349446742 / 9781349446742
Paperback / softback
658.827
27/08/2016
United Kingdom
256 pages, XVI, 256 p.
155 x 235 mm, 4219 grams
Professional & Vocational Learn More