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Brand Breakout : How Emerging Market Brands Will Go Global

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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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£27.99
Product Details
Palgrave Macmillan
1137276614 / 9781137276612
Hardback
658.827
15/06/2013
United Kingdom
English
256 pages
24 cm