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Image for Brand breakout : how emerging market brands will go global

Brand breakout : how emerging market brands will go global

Kumar, Nirmalya, Steenkamp, Jan-Benedict E.M
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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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Product Details
Palgrave Macmillan
1137467592 / 9781137467591
Paperback / softback
658.827
15/02/2015
United Kingdom
English
xx, 256 pages : illustrations (black and white)
24 cm
Reprint. Originally published: 2013.
KJC Business strategy, KJK International business, KJMV7 Sales & marketing management
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