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Image for Essentials of Marketing Research

Essentials of Marketing Research (2nd ed)

Aaker, David A., Day, George S., Kumar, V.

See all formats and editions

Contains detailed discussions of the process, with numerous examples from the industry.

Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.

Discussion on how to apply marketing research in various marketing applications is presented.

Read More

Product Details

Publisher/Imprint John Wiley & Sons Inc

ISBN/Ean047141235X / 9780471412359

FormatHardback

Dewey658.83

Published23/11/2001

Country of PubUnited States

Book LanguageEnglish

Pagesxix, 553p. : ill.

Dimensions27 cm

Readershippostgraduate /research & professional /undergraduate Learn More

NotesPrevious ed.: 1999. Text on lining papers.

BIC KJSM Market research