Public Relations in Japan: Evolution in a Culture of Lifetime Employment (1st edition.)

Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts.

PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. 'Public Relations in Japan' is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan.