Corporate innovation and entrepreneurship : entrepreneurial development within organizations (3rd ed., International ed)

This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within.

CORPORATE INNOVATION & ENTREPRENEURSHIP, 3E, International Edition is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation.

Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process.

This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies? competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it.

The Third Edition of CORPORATE INNOVATION & ENTREPRENEURSHIP, International Edition provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment.