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Image for Michael Jordan & the New Global Capitalism

Michael Jordan & the New Global Capitalism

LaFeber, Walter

See all formats and editions

From basketball prodigy to international phenomenon to seductive commercial deal, Jordan is the supreme example of how American corporations such as Nike have used cutting edge technology to sell their products in every corner of the globe.

LaFeber describes how Jordan in particular and sport in general have been absorbed into business.

He believes that the ensuing contest between capital and culture will not be peaceful.

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Product Details

Publisher/Imprint W. W. Norton & Co.

ISBN/Ean0393320375 / 9780393320374

FormatPaperback

Dewey796.323092

Published02/08/2000

Book LanguageEnglish

Pages191p. : ill.

Dimensions21 cm

Readershipgeneral /postgraduate /research & professional /undergraduate Learn More

NotesReprint. Originally published: 1999.

BIC BGS Biography: sport