Creative library marketing and publicity: best practices

Creative Library Marketing and Publicity: Best Practicesshares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include:

1. Using constituents’ voices in outreach efforts
2. Building a social media presence
3. Crafting step-by-step marketing plans
4. Planning and implementing branding campaigns
5. Creating buzz with promotional videos
6. Using e-mail marketing in outreach
7. Marketing a new library space
8. Marketing on a shoestring budget