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Global Marketing - Instructor's Manual

Lamont, Douglas

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This instructor's manual represents a contemporary vision of how students will see the global marketplace in the future.

It discusses issues from NAFTA in Mexico to telecommunications in Europe in a comprehensive analytical framework.(FREE to adopters of the main text only.)

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Product Details

Publisher/Imprint Blackwell Publishers

ISBN/Ean1557868255 / 9781557868251

FormatPaperback

Published02/05/1996

Country of PubUnited Kingdom

Pages350 pages

Dimensions210 x 297 mm

ReadershipPostgraduate, Research & Scholarly/Undergraduate/Teacher text (ie where students' version also exists Learn More

BIC KJK International business, KJS Sales & marketing