Conceptual metaphor in social psychology: the poetics of everyday life

We learn in grade school that metaphor is an ornamental figure of speech reserved for poets.

But we now know that it is also a key strategy people use to make sense of the world, from basic concepts like time and causation to the major social issues facing society.

In this book, Mark Landau clarifies with wide-ranging evidence the many ways conceptual metaphor guides our thoughts and actions, shining a light on the cognitive underpinnings of social life.