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Image for E-Commerce 2012 Global Edition

E-Commerce 2012 Global Edition (8th ed., International ed)

Laudon, Kenneth C., Traver, Carol Guercio
See all formats and editions

For the undergraduate and graduate e-commerce course in any business discipline.

The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce� technology change, business development, and social issues� to provide a coherent conceptual framework for understanding the field.

Read More
Title Unavailable: Out of Print

The title has been replaced.To check if this specific edition is still available please contact Customer Care +44(0)1482 384660 or schools.services@brownsbfs.co.uk, otherwise please click 9780273779353 to take you to the new version.

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Product Details
Pearson Education Limited
0273761293 / 9780273761297
Paperback
658.872
01/02/2012
United Kingdom
English
909 p. : col. ill.
26 cm
Tertiary Education (US: College) Learn More
Previous ed.: 2011. Text on inside covers.
KJE E-commerce: business aspects
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