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E-Commerce 2021-2022: Business, Technology and Society, Global Edition (Seventeenth edition Global edition)

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For courses in e-commerce A comprehensive overview of e-commerce today. Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data.

Hundreds of examples from companies such as Facebook, Google, Twitter, Amazon, Pinterest, eBay, Uber, WhatsApp, and Snapchat illustrate how e-commerce is altering business practices and driving shifts in the global economy.

The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.

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£59.39 Save 10.00%
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Product Details
Pearson Education Limited
1292409312 / 9781292409313
Paperback / softback
658.872
20/07/2021
United Kingdom
English
910 pages : illustrations (black and white, and colour)
25 cm