Alphabet: the becoming of Google (First edition.)

Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine.

Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player.

The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving car.

This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation.

Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital.