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The political marketing game

Lees-Marshment, J.

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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners.

It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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Product Details

Publisher/Imprint Palgrave Macmillan

ISBN/Ean0230299512 / 9780230299511

FormateBook (Adobe Pdf)

Dewey324.7

Published29/03/2011

Country of PubEngland

Book LanguageEnglish

Pages258 pages

Copy LimitsCopy: 10%; print: 10%

BIC GTC Communication studies, JPB Comparative politics, JPVL Political campaigning & advertising, KNT Media, information & communication industries