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Image for Randomistas: how radical researchers are changing our world
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Randomistas: how radical researchers are changing our world

Leigh, Andrew
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Randomised tests are carried out on us every day: by supermarkets, search engines, online dating sites and direct marketers.

Political parties use randomised trials to win elections.

But how do these tests work? Are there any ethical issues? And what do they reveal about our choices? In 'Randomistas', Andrew Leigh tells the stories of radical researchers who overturned conventional wisdom in medicine, politics, economics, law enforcement and more.

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Product Details
Yale University Press
0300240112 / 9780300240115
eBook (Adobe Pdf, EPUB)
001.42
24/07/2018
English
288 pages
Copy: 10%; print: 10%
Description based on print version record.
JHBC Social research & statistics, JML Experimental psychology, KJSM Market research
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