CLICKS, BRICKS AND BRANDS REVISED EDITION (Rev. ed)

Martin Lindstrom offers the reader an insight into the development of clicks&mortar businesses.

With an intriguing mix of theory, case studies, practical advice and hot updates weekly on the DualBookTM Web site, one of the world's most respected online branding gurus consolidates his Web genius and international marketing experience to bring retailers and dot.com companies a clear picture of how to make successful clicks&mortar marriages. Lindstrom's exclusive case studies reveal how leading e-tailers, like drugstore.com and Toys "R" Us, initiated marriages with offline retailers and weathered the conversion to clicks&mortar business.

Conversely, candid exposes of Nokia and Tesco illustrate how these major retailers wooed online e-tailers and made the transition from exclusively offline operations to clicks&mortar partnerships. Two of the world's most respected online and marketing gurus, Don Peppers and Martha Rogers, famed for their invention of the term 1-to-1TM marketing, have lent their support to "Clicks, Bricks and Brands" - which they intend as a bible for every business-to-consumer company that aims to gain strong market share in the century of clicks&mortar business.