A Whole New Game : Economics, Politics, and the Transformation of the Business of Hockey in Canada

Hockey used to be Canadas game. What happened? A renowned sports expert details the sellout of a sport Canada once dominated to big-money U.S. corporatization and enumerates the effects, including declining amateur participation and audience size.

Hockey is still Canadas most popular spectator sport. Yet, many fans question how organized hockey serves the country of its origin as they watch the NHL expand ever deeper into an indifferent American south, taking the best young Canadian talent and leaving major Canadian markets in Qubec, the Maritimes and the Prairies in the cold. Minor hockey, once the pride of smaller communities, now serves as a brutal corporate feeder system for the NHL, treating underpaid teenagers like chattel, often shipping players as young as fourteen far away from their homes and families on short notice. Neil Longley contrasts the current state of the game with the way it was before the expansion era, when hockey teams were nurtured and supported at the community level, a system still practiced in much of Europe. In one of the most perceptive and authoritative analyses yet written on modern hockey history, Professor Longley finds no magic formula for putting heart and local pride back in Canadas game, but makes a strong case for placing todays corporate system in a more realistic, less-Disneyfied, less sanitized, context.