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Image for Communication responsable 1CU 36 Mois

Communication responsable 1CU 36 Mois

Luciani, Daniel

See all formats and editions

Greenwashing, fake news, incitation a la consommation, perte de legitimite ?

Comment construire et mettre en pratique une communication nourrie par des engagements ethiques de durabilite ?

Cet ouvrage promeut une demarche durable etayee par des outils de comprehension et des conseils operationnels pour lancer des actions de communication responsable et engageante, pour tout type de produit, support et secteur.

La communication doit etre responsable, l'auteur propose ici les cles de cette transformation.

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Product Details

Publisher/Imprint PEARSON FRANCE

ISBN/Ean2326003179 / 9782326003170

FormatPaperback

Published26/05/2023

Pages152 pages

BIC