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Image for Netzeffektbasierte Diffusion

Netzeffektbasierte Diffusion : Simulationsmodell Zur Entscheidungsunterstuetzung Fuer Analyse Und Prognose

Luke, Karl-Heinz
Part of the Europaeische Hochschulschriften / European University Studie series
See all formats and editions

Fur marketingrelevante Fragestellungen und fur die strategische Bewertung von Technologie- bzw.

Produktalternativen ist die Erforschung und Erklarung von Diffusionsverlaufen bei Netzeffektgutern, wie z.B.

Telekommunikationsdiensten, von hohem Interesse. Netzeffektguter weisen eine Reihe von Besonderheiten auf, die bei der Diffusionsmodellierung berucksichtigt werden mussen.

Die Arbeit stellt ein Modell vor, das Entscheidungen zur Ausgestaltung relevanter Merkmale netzeffektbasierter Guter unterstutzt, wobei insbesondere Marketingvariablen und Netzeffekte Berucksichtigung finden.

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Product Details
Peter Lang AG
3631558449 / 9783631558447
Paperback / softback
27/02/2007
Switzerland
212 pages
KJMD Management decision making, KJSM Market research, UB Information technology: general issues
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