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International management : culture, strategy, and behavior (Twelfth edition International student edition)

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The 12th edition of International Management: Culture, Strategy, and Behavior takes a user-friendly, well-balanced approach in covering all the critical dimensions and the interdependencies between them.

This edition covers environment and OB/HRM over three chapters each, along with Culture and Strategy getting their own four chapters.

The text also emphasizes a balance of research and application.

The 12th edition has been updated to reflect how the COVID-19 pandemic has challenged the fundamental assumptions about how international business is conducted.

The authors also incorporated coverage of emerging markets that are facing a high level of stress and how the development of new technology, such as artificial intelligence and robotics, will result in fundamental changes to the global job market.

This edition also marks the addition of a new author, Ajai Gaur, a Professor of Strategy and International Business at Rutgers University.

Ajai brings subject expertise in global business strategy, emerging markets, institutions, and a range of other topics.

He also has deep ties and links to East and South Asia and helps to further "globalize" the book.

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Product Details
McGraw-Hill Education
1266097902 / 9781266097904
Paperback / softback
658.049
21/04/2023
United States
English
xxxi, 619 pages : illustrations (black and white, and colour)
28 cm
Tertiary Education (US: College) Learn More
"This international student edition is for use outside of the U.S."--Front cover Previous edition: published as by Fred Luthans and Jonathan P. Doh. 2021.