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Image for Innovationen Im Handel: Verpassen Wir Die Megatrends Der Zukunft?
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Innovationen Im Handel: Verpassen Wir Die Megatrends Der Zukunft? (2012.)

Lux, Wolfgang
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In dem Buch legt der Autor dar, wie sich der Handel durch neue Entwicklungen wie Nachhaltigkeit, demographischer Wandel, mobiles Internet, soziale Netze u. a. verandern wird. Ist der Handel in Deutschland dafur gewappnet? Praxisnah und allgemeinverstandlich geschrieben, zeigt das erste Buch zum Innovationsstau im deutschen Handel, welche Voraussetzungen zu schaffen sind.

Der Band basiert u. a. auf Interviews mit Vorstanden und Geschaftsfuhrern der deutschen Handels- und IT-Branche, die ein klares Bild der Branche und ihrer Zukunft zeichnen.

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Product Details
Springer
3642281214 / 9783642281211
eBook (Adobe Pdf)
658.4092
23/05/2012
German
421 pages
Copy: 10%; print: 10%
KJMV5 Production & quality control management, KJMV7 Sales & marketing management, KJS Sales & marketing
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