Psychologie und Beruf. : Motivationsinstrumente und Anreize

China as the most populous country in the world with an impressive growth rate has become attractive for many German companies.

A successful personnel management in this country needs the knowledge of values and preferences of incentives amongst Chinese employees.

Xiao Juan Ma describes in a scientific profound manner which type of motivation works in this culture and analyses the effects on identification, loyalty, satisfaction at work and the tendency of fluctuation.

Various practical tips round off this contribution to personnel management in China.