Things the Brand Gurus don't want you to know (2nd Edition) : A practical guide....it will make and save you money

Get the professional insights behind:-

• How do you create and maintain a profitable brand?
• How do you write a brief?
• How do you know if your advertising is a failure? What is the best way to judge it?
• How do you choose an advertising agency? What are the pitfalls to look out for?
• Why is it that mavericks create great brands?
• Undermining honesty.
• The value of being small
• How can people become brands?
• The many other ways to successfully promote your company or brand, without using expensive advertising.
• How to create a website that fully engages your customers and increases your profits.
• How to create and use Social Media effectively.
• How to create your own advertising.
• Using, and creating Print, Radio, TV, and Billboard advertising.
• Where can you find the best research about your customers?
• How to create and use promotional ideas.
• Where will it all end? What are the trends?