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Image for Basic marketing research

Basic marketing research (Fourth edition New international edition)

Malhotra, Naresh
Part of the Pearson custom library series
See all formats and editions

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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Product Details
Pearson Education Limited
1292020482 / 9781292020488
Paperback / softback
658.83
01/08/2013
United Kingdom
English
ii, 670 pages : illustrations (colour)
28 cm
Previous edition: 2011.
KJSM Market research
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