Selling today : partnering to create value (Fifteenth edition Global edition)

Selling Today helps you understand the value of developing personal selling skills.

The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas.

With the largest number of “learn by doing” materials of any personal selling text, Selling Today offers a wealth of tools to help you develop an ethical, customer-centered mindset. With new discussions, scenarios and videos, the 15th Edition prepares you to succeed as a member of a new generation of sales professionals.