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As Seen on TV : The Visual Culture of Everyday Life in the 1950s

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America in the 1950s: the world was not so much a stage as a setpiece for TV, the new national phenomenon.

It was a time when how things looked - and how "we" looked - mattered, a decade of design that comes to life in "As Seen on TV".

From the painting-by-numbers fad to the public fascination with the First Lady's apparel to the television sensation of Elvis Presley to the sculptural refinement of the automobile, Marling explores what Americans saw and what they looked for with a gaze newly trained by TV.

A study in style, in material culture, in art history at eye level, this book shows us those everyday objects that stood for American life in the 1950s, as seen on TV.

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Product Details
Harvard University Press
0674048830 / 9780674048836
Paperback / softback
973.92
01/03/1996
United States
English
328p. : ill.
24 cm
postgraduate /research & professional /undergraduate Learn More
Reprint. Originally published: 1994.