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Image for Werbung aus der Perspektive der Konsumenten

Werbung aus der Perspektive der Konsumenten

Marquart, Beate A

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Inhaltlich unveranderte Neuauflage. Werbung wird gemacht - Werbung beeinflusst - aber welche Werbung wird von den Adressaten bevorzugt betrachtet? Dieses Buch analysiert Werbung aus der Perspektive der Konsumenten, wel-che mit Hilfe einer Umfrage transparent gemacht wird.

Im Zusammenhang mit wissenschaftlichen Feststellungen, fuhrt diese Herangehensweise zu er-kennt-nisreichen Ergebnissen sowohl fur Werbetreibende als auch Werbe-In-te-res-sierte.

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£36.60 Save 10.00%
RRP £40.67

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Product Details

Publisher/Imprint AV Akademikerverlag

ISBN/Ean3639441214 / 9783639441215

FormatPaperback / softback

Published11/07/2012

Pages140 pages

Dimensions152 x 229 mm, 213 grams

BIC KJS Sales & marketing